How a passion for headphones turned a Singaporean into a leading voice in the audiophile world.
SINGAPORE: Choosing the right headphones can be a challenge, but for global audiophile sensation Crinacle, it became a life-changing journey. Known for his expert reviews and audio creations, the Singaporean content creator has carved a niche for himself in the competitive world of in-ear monitors (IEMs) and headphones.
With over 270,000 YouTube subscribers, Crinacle combines technical expertise with candid personal insights to review everything from budget-friendly earbuds to high-end audio gear like the Moondrop Dusk and Dyson’s air-purifying headphones.
At The Hangout, his shophouse-turned-studio in Singapore, Crinacle juggles roles as a reviewer, businessman, and IEM designer. His collaborations with Chinese audio brands such as Moondrop have yielded several successful product lines, including IEMs that range from $27 to nearly $2,000.
Early Beginnings
Crinacle’s journey began modestly in 2009 when he purchased his first set of headphones as a broke student. Over time, he ventured into audio forums like Head-Fi, sharing technical measurements and subjective rankings of IEMs. His growing reputation soon led to collaborations with audio brands, transforming his passion into a full-time career.
A Unique Approach
Crinacle’s reviews, known for their balance of technical data and straightforward opinions, often end with concise verdicts like “pretty good.” His transparency about the subjective nature of sound has resonated with fans, many of whom rely on his recommendations to navigate the overwhelming audio market.
However, his transition from independent reviewer to industry collaborator hasn’t been without challenges. “What I hear is what people pay to hear,” he says, acknowledging the responsibility of creating products that meet diverse expectations.
Expanding Horizons
Today, Crinacle aspires to design original IEMs under his brand, aiming to release his first solo product within the next year. While his YouTube channel remains a vital part of his work, he hopes to shift towards sharing insider insights from his position as an industry leader.
Despite criticism from audiophiles debating his designs, Crinacle remains focused on innovation and excellence. “I’m always listening,” he says, embodying the ethos that has turned his once-niche hobby into a thriving global enterprise.
