From sushi to streaming, Singaporeans share how affordability is evolving in unexpected ways.
It’s no secret that Singaporeans are feeling the pinch, with rising costs in everything from daily meals to utility bills. Yet, amidst the gloom of inflation, there are some surprising exceptions—items and experiences that have become more accessible and affordable over the years.
We spoke to locals who shared their perspectives on what’s unexpectedly cheaper in today’s world.
Budget-Friendly Travel
Andrea, 30, recalls how family vacations once felt like an impossible luxury. “Traveling used to burn a hole in our pockets,” she says.
Now, thanks to budget airlines and affordable accommodations, vacations are within reach for many. “Quick getaways are so much easier to plan on a tighter budget. It feels like we have way more options now compared to the past,” Andrea explains, highlighting the dramatic shift in affordability over the years.
Bargains at Your Fingertips
Jessica, 24, says online shopping apps like Shopee and SHEIN have redefined affordability.
“When I moved house last year, I bought most of my furniture and household items online. The prices were so much lower than traditional stores,” she shares. Jessica believes the apps’ direct sourcing from manufacturers is a key reason behind the lower costs.
Sushi for All
What was once a luxury is now an everyday treat. “Sushi used to feel like a big deal,” says Zhe Rong, 26.
“Now, thanks to places like Don Don Donki and Sushiro, quality sushi is affordable and accessible.” He compares today’s $8.90 sushi platters to the $10 options of the past, which were often less fresh and varied.
Entertainment at a Click
Streaming platforms have revolutionized how we consume media. “Back then, I spent $60 on a DVD box set or waited for censored TV broadcasts,” says William, 34.
Today, services like Netflix and Disney+ cost as little as $10 a month, giving users instant access to thousands of titles. “It’s so much more convenient and affordable, though you don’t technically own the shows,” William notes, acknowledging the trade-offs of the streaming era.
TVs for Every Home
Devi, 32, points out how home technology has become more affordable. “Ten years ago, a 32-inch LCD TV was a big deal. Now, 4K smart TVs are everywhere.”
She credits brands like Xiaomi and Prism+ for democratizing access to high-quality televisions. While some cheaper models have a shorter lifespan, Devi believes they still offer excellent value for their price.
Soju at Every Corner
Nigel, 30, celebrates the newfound affordability of soju.
“Years ago, you could only find it at specialty stores for high prices. Now it’s at 7-Eleven, Cheers, and even mama shops, often cheaper than the big chains,” he says, appreciating the widespread availability of once-niche items.
The Upside of Change
Despite the rising cost of living, some goods and experiences have bucked the trend, becoming more accessible and affordable over time. From budget-friendly travel to better deals on everyday items, Singaporeans are finding value in areas that were once considered out of reach.
